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Seasonal Trend Research

Trend-forward insights and signals that support curatorial intelligence for design.

A visual interpretation of cultural behaviors, color combinations, global color palette and print stories that are shaping upcoming seasons, using curatorial intelligence to highlight macro trends that are inspiring and directional.

SS27FW27/28FW26/27

Macro

Cultural Behaviors

Cultural return to the grounding intelligence of the natural world as a response to overstimulation and depletion.

Growing desire for heightened feeling in response to digital sameness and emotional fatigue.

Moving away from rigid perfection toward systems that allow personality to interrupt order.

Concept

Concept

Concept
Concept
Concept
More Concept

Color

Color Direction

Print + Pattern

Print Stories

More Color, Print + Pattern

Key Color Palette

Seasonal Palette

Pale Clay

Pale Clay

#E3C7B9

Romantic Peony

Romantic Peony

#D0887A

Artisan Berry

Artisan Berry

#A75B65

Burnish Gold

Burnish Gold

#C5BA68

Golden Cider

Golden Cider

#B89261

Burnish Maple

Burnish Maple

#CE7800

Tangerine Glow

Tangerine Glow

#C46400

Moodboards

Seasonal Direction

Fine & DandyArt SchoolAstrotour GlowAbstract GardenGlittering SeaCalifornia YellowtailAutumn PastelAvocado Grove
Fiery Red

Fiery Red

#BD4232

Magic Magenta

Magic Magenta

#AF4488

Grass Meadow

Grass Meadow

#7B9683

Rich Jade

Rich Jade

#107249

Seaside Blue

Seaside Blue

#8FA3C4

Tidal Glass

Tidal Glass

#206187

Modern Harbor

Modern Harbor

#243F5A

Dusty Clay

Dusty Clay

#977B6D

Warm Sienna

Warm Sienna

#7D5740

Dark Chocolate

Dark Chocolate

#362720

Black Beauty

Black Beauty

#000000